This is how you start a movement (or a cult). "You need a "first follower" to turn a lone nut into a leader"-by Derek Sivers.
I love presentations when people take seemingly inane instances, or simple life observations and make generalized rules from them. These sorts of presentations always seen WAY more effective to me. We can all relate to what happens in this video, so we respect the message much more. A lot of academics, CEOs, marketing people and politicians could learn from this video, it also says a lot about how things go "viral".
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